Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a four-minute short that chronicles the unlikely friendship between a boy and an octopus, the brand is selling one thing and one thing only: magic.

Elsewhere in the short, the buddies watch the Disney holiday film The Santa Clause (1994), but with the boy fast asleep while the octopus tries to eat popcorn. The creature soon gets fascinated by a scene showing Santa’s sleigh,

Disney is kicking off the holiday season by telling a story about the significance of childhood friendship - with some help from Taika Waititi. The Thor: Love and Thunder helmer this time joined forced with Disney to direct a short film called The Boy & The Octopus,

Disney has just released a new four-minute holiday short, with "The Boy & The Octopus" by Taika Waititi available on YouTube.

I don’t know about the rest of you, but the time between Halloween and Thanksgiving creates a weird limbo for me. While countless people around me embrace the emphasis on pumpkin, or go overboard on their horror decorations for the celebration of all things ghoulish,