Yum China’s CEO spends hours observing customers eat—and it’s inspired some crowd-favorite menu launches at KFC and Pizza Hut ...

When Sean Tresvant became Taco Bell's CEO, he heard a piece of advice that stuck with him — and helped him quickly adapt to ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Taco Bell is offering a new menu with five previously discontinued items, including the Tostada and Gordita Supreme.

Which has us pretty nervous about Taco Bell’s latest retro menu release — the Decades Collection, four dishes made popular in ...

Taco Bell fans will be happy to hear that a beloved menu item from the '90s appears to be making a big comeback at some ...

If you’re one of the people who can’t get enough of the Bell’s fries and get them often, its latest Nacho Fries Lover’s Pass ...

Taco Bell fans are eager to get their hands on the possible new Crispy Chicken Strips menu additions that the food chain is ...

The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

Taco Bell fans might see crispy chicken nuggets on the menu this December, accompanied by two unique sauces, Bell Sauce and ...

Police said they learned the 12-year-old had made the fake threat out of retaliation at another juvenile who was at the Taco ...

Workers prepare for the grand opening of Taco Bell on Friday at 1739 Sherman Ave. They're rolling out the purple carpet for ...